Canada’s Premier Jazz Station, broadcasting from Toronto Jazz fm 91,1 is about to be redesigned and refreshed inside out. Jazz fm 91,1 is world famous and one of the most listen to stations in Canada and playing jazz music for mote than 50 years. Today, Jazz fm 91,1 has annual revenues of $3 million and operates on a break-even basis, with no deficit and no government support.

Jazz fm 91,1 is much more than just a radio station. It is a touchstone for showcasing Canadian talent, supporting those who teach, train and develop that talent, and creating a new generation of jazz aficionados through information, education and entertainment. Every week, some 320,000 listeners tune in to JAZZ.FM91’s offerings which, like the station itself, are much more than jazz.

Our main 7 objectives are:

  1. Improve the overall appearance and implement main Search Engine Marketing strategies like content improvement, incoming links adding, web site title improvement, heading tags improvement, keyword density improvement, site map implementation, meta tags and URL structure changes.
  2. Increase organic search engine traffic coming to jazz.fm and double or even tipple it up from existing 50,000 visitors monthly
  3. Convert the 29.89% of Search Engines traffic by improving SEO to at least 60% - 70% since the main 61.43% traffic source is direct
  4. Simplify and improve overall appearance from graphic to navigation, menu structure and content accessibility while not sacrificing the usability
  5. Make online listening and community donating more intuitive
  6. Implement applications that will help jazz.fm stuff and visitors share informations more dynamically.
  7. Atomize some processes like play list generating and song requesting

jazz.fm now

jazz.fm after